Vimwana wapagawa kutafuta mashugadadi

A controversial internet dating site which pairs wealthy men with beautiful young women is launching in the UK.

It is now launching an official UK site, despite criticisms it could be perceived as exploiting impoverished women and lonely men.   

 www.seekingarrangement.com

The website, which boasts ten women for every so-called “sugar daddy”, already has a million members in the United States and claims to already have an MP among its British fans. 

Claiming to offer an opportunity for young women to lead a glamorous life, the American site already assists 80,000 British candidates find a suitable match. 

It is now launching an official UK site, despite criticisms it could be perceived as exploiting impoverished women and lonely men. 

The site, www.seekingarrangment.com, is currently frequented largely by male business executives with an average income of £170,000 a year, who portray themselves as “sugar daddies”. 

After posting a picture of themselves and a profile, they are joined by a selection of women who are, on average, 13 years younger. 
 

Called “sugar babies”, the women can then exchange their affection and attention for lavish dates, exotic travel and gifts.

Brandon Wade, founder, has dismissed criticism that the nature of the site could be interpreted as a form of prostitution, saying “sugar babies” are “intelligent and goal-oriented ladies, while sugar daddies are respectful gentlemen.” 

In response to negative media coverage, he wrote on his website: “Because the relationship between a sugar daddy and a sugar baby is romantic in nature, most sugar relationships will likely involve “sex”.

“A survey we conducted shows that approximately 80% of all sugar relationships result in “sex”. 

“And because a sugar daddy is expected to be the generous gentleman, “money” will always be spent on the sugar baby. I don’t see anything wrong (or illegal) with that! 

“Sugar relationships are in their ideal form relationships that empower individuals. 

“They are win-win relationships formed as a result of two people (a modern sugar daddy and a goal seeking sugar baby) who were brutally honest with each other up front. 

“On a website such as SeekingArrangement.com, where hundreds of thousands of wealthy and beautiful people mingle, there will always be those who try to misuse the system or break the rules.

“However, I will not tolerate those who cross the line.” 

Mr Wade is reported to have claimed the site is also used by one Member of Parliament. 

He added 40 per cent of current “sugar babies” are students seeking to pay their tuition fees, with the majority of British members living in London. 

In defining a "Sugar Daddy", the US website reads:"You are always respectful and generous. You only live once, and you want to date the best. Some call you a mentor, sponsor or benefactor. 

But no matter what your desires may be, you are brutally honest about who you are, what you expect and what you offer. 

"Sugar babies", it declares, are: "Attractive, intelligent, ambitious and goal oriented. Sugar Babies are students, actresses, models or girls & guys next door. 

You know you deserve to date someone who will pamper you, empower you, and help you mentally, emotionally and financially."